https://youtu.be/vFvy1rOWIAc?si=P5-K9Q_SpbwhII3V
Have you ever heard the saying – if you think we’re expensive, wait until you see what someone cheap will cost you?
I’m proud to say at New Chapter Business Sales and Benchmark Business sales, we are not cheap, and there’s a good reason for that – we’re focused on exceptional results for every single client we take on.
You might be thinking, aren’t all business brokers focused on results for their clients?
Well I used to think so, until I became a broker and saw how some others in the industry worked.
*Watch our video about this topic here: https://youtu.be/vFvy1rOWIAc?si=P5-K9Q_SpbwhII3V
To explain this, you should be aware that there are 2 main models in the business broking industry.
Business Broker Model 1:
Low fees, high volume of clients, low success rates in selling.
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In this model, brokers usually take on any clients and usually don’t even do proper valuation appraisals, because their goal is to list as many businesses as possible and hope that some sell.
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But most don’t, which leave a trail of disgruntled clients and noone is happy
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Some even make money from monthly marketing fees which incentivises the broker to not sell, and keep 50 or more businesses listed
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In this model when a buyer lead comes in and asks about a business, the broker has too many businesses listed to know their listings in depth, so takes a long time to get back to buyers and can get details wrong, both of which cause buyers to look elsewhere.
Business Broker Model 2:
Higher fees, lower volume of clients, high success rate in selling.
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In this model, which is our model, we have fewer listings, and know each business in depth, so when a buyer comes through, we know the business back to front and can respond to the leads with the information they want to know quicker and get deals done at a higher success rate.
Everyone has different preferences, but I hope I’ve given you some food for thought if you’re thinking about enlisting the help of a business broker.
If you’re the kind of person who sees the value in quality and want the highest chance of success in your business sale, you can call us on 1300 405 597 or email us at kurt@newchapterbusinesssales.com.au to organise a conversation about the potential sale of your business and if we’re a good fit to work together.
